I can still remember my very first purchase from J. Crew. It was a v-neck navy, kelly green, and white argyle sweater vest. That was when J. Crew was still quintessentially preppy. We've all witnessed some of our favorite brands begin to conform to changing fashions. Gap and Tommy Hilfiger each had "sporty" phases, and Abercrombie & Fitch deviated from its original hunting wear and novelty items. Of course, companies do have to evolve in order to serve consumer tastes, but the issue arises when they deviate too much from what the core brand historically represented. I'll admit to missing the true-to-preppy form that J. Crew once represented, perusing my old catalogues for the ribbon belt, argyle vest, and silk tie headband days long gone. But I still swoon over the updated and occasionally "hipster" styles present in today's J. Crew style guides. I caught wind of this story from the Huffington Post, and find myself impressed with J. Crew's ...
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